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The planning guide marketers have relied on for two decades-updated and expanded. For more than 20 years, The Successful Marketing Plan has been the marketing professionals' go-to guide for creating plans that define and fulfill the needs of their...

The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition

This companion guide to the bestselling The Six Sigma Way focuses on the project improvement teams that do the real, in-the-trenches work of Six Sigma-measuring performance, improving quality and saving millions in the process. The Six Sigma Way T...

The Six Sigma Way Team Fieldbook: An Implementation Guide for Process Improvement Teams

Understanding Health Insurance, Eleventh Edition, is the essential learning tool you need when preparing for a career in medical insurance billing. This comprehensive and easy-to-understand text is fully-updated with the latest code sets and guide...

Understanding Health Insurance: A Guide to Billing and Reimbursement With Premium Website Printed Access Card and Cengage EncoderPro.com Demo Printed Access Card

Have you ever wanted to have a business that works while you play? Have you ever wanted the flexibility to live life on your terms? How many times have you had a great idea, but never followed through on it? The world's insatiable appetite for app...

App Empire: Make Money, Have a Life, and Let Technology Work for You

BRIEF PRINCIPLES OF MACROECONOMICS continues to be the most popular and widely used text in economics classrooms today. The fifth edition features a strong revision of content in all 36 chapters while maintaining the clear, accessible writing styl...

Brief Principles of Macroeconomics

This text provides the knowledge and tools readers need to launch a business so that it has the greatest chance for success. The Foundations of Entrepreneurship; Inside the Entrepreneurial Mind: From Ideas to Reality; Designing a Competitive Busin...

Essentials of Entrepreneurship and Small Business Management (6th Edition)

Dry cleaning, particleboard, plywood, permanent press fabrics, many popular detergents and common pesticides are all hazardous to human health-that means toxins in your food, your water, your clothes, and your walls. In Toxic Deception, prize-winn...

Toxic Deception: How the Chemical Industry Manipulates Science, Bends the Law and Endangers Your Health

Only a poet could produce such a provocative analysis of today's widespread disenchantment with business -- or such a daring prescription for using the classics of poetry to revitalize the soul of corporate America.

The Heart Aroused: Poetry and the Preservation of the Soul in Corporate America

Have you been meaning to sort your finances out but kept putting it off? Perhaps you have had a bad experience with financial advice in the past? Own The World shows you why you can and should invest your own money and highlights the significant a...

Own The World

Before Freakonomics and The Tipping Point there was this classic by the 2005 Nobel Laureate in Economics. "Schelling here offers an early analysis of 'tipping' in social situations involving a large number of individuals. "-official citation for t...

Micromotives and Macrobehavior

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