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Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, w...

Successful Direct Marketing Methods

An expose on the delusion, greed, and arrogance that led to America's credit crisisThe collapse of America's credit markets in 2008 is quite possibly the biggest financial disaster in U. S. history. Confidence Game: How a Hedge Fund Manager Called...

Confidence Game: How Hedge Fund Manager Bill Ackman Called Wall Street's Bluff (Bloomberg)

Mark Cuban shares his wealth of experience and business savvy in his first published book, How to Win at the Sport of Business, available now only as an e-book. Using the greatest material from his popular Blog Maverick, he has collected and updat...

How to Win at the Sport of Business: If I Can Do It, You Can Do It

This new guide presents a new model for helping clients achieve balanced and healthy financial lives- called integrated financial planning. It combines the interior, emotional aspects of finance with exterior financial knowledge and provides the a...

Facilitating Financial Health: Tools for Financial Planners, Coaches, and Therapists

Adam Smith's major work of 1759 develops the foundation for a general system of morals, and is a text of central importance in the history of moral and political thought. Through the idea of sympathy and the mental construct of an impartial specta...

The Theory of Moral Sentiments (Kindle Active TOC)

Offering a comprehensive look at the appraisal of real estate income property, this textbook explains the importance of projecting income when valuing commercial real estate through the income approach, as well as other approches to value. Chapter...

Income Property Valuation

The fascinating story of a century-old automobile dynastyFiat is one of the world's largest automakers, but when it made headlines by grabbing control of a bankrupt Chrysler in 2009 it was unknown in the U. S. Fiat's against-all-odds swoop on Chry...

Mondo Agnelli: Fiat, Chrysler, and the Power of a Dynasty

The Appraisal of Real Estate provides readers with a solid foundation for a broad and substantial understanding of real property valuation, with detailed information on appraisal theory, highest and best use analysis, land value, valuation procedu...

The Appraisal of Real Estate, 12th Edition

Fiscal impact analysis is a critical tool for communities of all sizes. A well-prepared FIA can help a community understand the pros and cons of a proposed development and enable well-informed decision making. But too many communities either do no...

Fiscal Impact Analysis: Methodologies for Planners

Gain a focused understanding of today's corporate finance and financial management with the market-leading approach in Brigham and Houston's Fundamentals of Financial Management (Concise Seventh Edition). This book's unique balance of clear concep...

Fundamentals of Financial Management, Concise 7th Edition

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